In addition, introducing another browser alternative to Chrome may shrink the user base that’s able to be targeted via Google’s FLoC technology (Chrome is the only browser that supports FLoC). Clearly, there’s an audience for privacy-centric search and software and bringing a popular app from the mobile environment over to desktop may help to increase DuckDuckGo’s market share, which it says accounts for 9% of Americans (data from Statista says that figure is closer to 2.5%). Why we careĭuckDuckGo now averages more than 100 million searches per day and is the most downloaded browsing app on Android in many markets. It will also bring the “Fire” button, which erases all browsing history, stored data and tabs, from the mobile app to the desktop.
DuckDuckGo’s browser will have “robust privacy protection that works by default, across search, browsing, email, and more,” according to the announcement.
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